The company now has a predominantly female team of more than fourteen designers based in Toronto, as well as a designer in Thailand. In 2021, a satellite office was opened in Europe, with a design director based in Brussels. In the spring of 2024, the Belgian branch was officially inaugurated, enabling Creative Matters to be closer to its European customers and to maintain a special relationship with them.
Creative Matters’ creations can be found in high-end boutiques, hotels, offices, diplomatic buildings and private residences in over forty countries. Regular clients include renowned interior designers such as Yabu Pushelberg, RDAI, Gensler and Studio Sofield. Their designs have been adopted by luxury icons such as La Samaritaine, Lanvin, Louis Vuitton and Christian Dior. Creative Matters’ hotel installations include Ritz-Carlton (Mexico City), Pendry (New York), Four Seasons (Toronto and Whistler).
Creative Matters is renowned for its success in creating rugs using a wide variety of processes, including hand-knotted,
hand tufted, flat weave and Axminster. Over the years, Creative Matters has developed valuable relationships with manufacturers specialising in these different techniques, in countries such as Nepal, Thailand, India and Afghanistan, with a view to constantly improving the processes used.
The company’s knowledge of the many different areas of expertise around the world enables it to continually innovate. With a large library of patterns created by its team of designers, and aware of the demand for creations that go beyond made-to-measure, the company launched its first carpet collection in 2008. Today, there are seventeen of them, totalling over a hundred designs in different colour ranges.
Then, quite naturally, the company launched its first line of flexible wall coverings.
Creative Matters was the first North American company to sign up to the STEP label, an international non-profit association which seeks to promote fair trade in the handmade carpet industry based on safe working conditions, fair wages and sustainable, environmentally-friendly production.
Among other things, the company works with a supplier who offers 100% biodegradable Axminster carpet (ECO Ax), and encourages its manufacturers to manage water and use solar energy.